COG Print is proud to be engaged as provider to the Small Business Digital Champions Project.
The Small Business Digital Champions project is an Australian Government initiative, they want to make it easier for small businesses to engage with digital technology and reach their potential, to assist them in being more effective, being more competitive and ultimately, more profitable.
As a Sydney printing company we have encountered many small businesses, and what we know to be true is that all business owners are time poor and have little time to get their heads around the latest technology. Reports show that when small businesses are digitally engaged, they are more likely to be making more money, creating more jobs, and more likely to be innovating new products and services.
Through our services COG Print understand that small business owners struggle to really understand how new technology can be injected into an existing business to reduce day to day challenges. When a business is time poor and stressed – technology can often increase this when it is difficult and the unknown.
There is an inherent power to the digital transformation of a small business. COG Print has transformed hundreds of small to medium businesses and have seen the benefits of taking a business online and into the technological age. Most businesses in Australia are small (just shy of 100%) and they contribute around $393 billion annually to our economy (specifically in 2018). Small business Australia employs just under 6 million people (half of the Australian private sector workforce!). Not many people truly understand that small businesses create the majority of Aussie jobs and drive the future success off our nation.
Data from ABS shows that only half of Australian businesses have a website, and of these less are using technology and software for accounting and invoicing. But again, further research has proven that when small businesses are digitally engaged, more than half the time they are more likely to be growing revenue, creating jobs and innovating new products or services.
Our purpose is to create more time for business owners, and to nurture opportunities through to success. Over time it’s become apparent that our skill is in being able to provide value when others are not able – and this continues to remain a core part of the COG Branding purpose.
We lead as a technology and small business consultancy and operate as a brand and marketing agency. Our group’s focus is to ensure small businesses and brands have the best advice, knowledge and support that increases their rates of survival, growth and performance.
COG Branding has two primary functions. The first is to deliver a dynamic consulting service to Australian small businesses, which includes the transfer of knowledge, advice and strategic processes that are purposefully built to make them more profitable, sustainable and enjoyable.
The COG Branding structure ensures we are providing brand, marketing and technology solutions for Australian small businesses that are underpinned by true value. Our approach is in large part due to the robust structure of our broader business model.
It’s this that is most valuable to our clients. The Key To Successful Branding For Small Businesses is to Harness human emotion, channel it through technology and create mutually beneficial experiences between business, brand and customer. We approach this equation passionately and with vigour. By combining the strength of emotion in branding and the power of technology in software, our purposefully designed products and services create a sustainable go forward point for the brands and businesses that we are entrusted with.
It’s COG Branding’s mandate to continually push hard and assist Australia in becoming more innovative, competitive and prosperous.
We know you need a trusted professional brand and marketing agency to support your business. Where services are affordable, simple to understand yet deliver leads and perform well. With this clarity on our clients needs, our experienced trusted Sydney branding agency offers free quotes and consultations, so to start succeeding online call us today. (+61 2) 9523 6007