Direct Mail Print and Delivery

COG Print is proud to print and deliver Cystic Fibrosis their Direct Mail Campaign.

COG Design supplied the production brief  to print and deliver Cystic Fibrosis (CF) NSW their Take A Breather direct mail Campaign.

The direct marketing campaign focused on a printed mailer including DL Envelope, A4 Letterhead, Reply Paid Envelope, DL Coupon and a straw. The straw representing what it is like to have cystic fibrosis, when attempting to breathe through the straw it provides a small example to one of the elements those suffering from cystic fibrosis have to deal with on a daily basis.

In summary the creative solution needed to cut through to a new audience, emulate what it is like to have cystic fibrosis and achieve a solid conversion rate form the supplied database of recipients.

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